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Report: 2020 leaves its mark on the PR industry
For USC’s Annenberg School 2021 Relevance Report, respondents share new priorities and attitudes when looking to a post-COVID future. What will be the lasting effects of what has been a very...
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Report: Employees want to hear from leaders as election remains undecided
Though staffers find it inappropriate for employers to endorse a specific candidate, they think a message of empathy is crucial. What’s your message to employees while the election results hang in the...
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Report: Millions of Americans are embracing permanent remote work
With many employers considering a hybrid model, or a full return to in-person work, will these concessions be enough to stay competitive for top talent? Just how permanent is the shift to remote work?...
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Report: Communication a top trait that audiences want from CEOs
According to data from Morning Consult, ‘communicativeness’ is more likely to be associated with female leaders than with male execs. What are the top traits that leaders must have to be successful in...
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Report: Digital strategy takes precedence in communicators’ plans for the future
In a survey for our recent Future of Communications virtual conference, participants share their priorities and concerns ahead of another year of uncertainty. How are communicators viewing the future...
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Report: 72% of communicators had a crisis plan before COVID—but was it enough?
Respondents to a recent Ragan survey shared their evaluation of their crisis response, how they’re preparing for 2021 and what has employees worried. Most organizations had some form of a crisis...
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Report: Twitter seen as most valuable social media network for journalists
However, the bird app’s grip might be slipping, which shows the dangers of placing all your media relations eggs in one basket. What’s the most important social media channel for connecting with...
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Should your brand reward vaccinated consumers with giveaways?
The data from Morning Consult suggests that efforts to offer incentives have a minimal impact on vaccine adoption—but could offer upside for perception of your organization. Krispy Kreme made waves...
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Report: How data offers a blueprint for corporate activism and CEO advocacy
A report from FleishmanHillard shows how businesses must actively communicate their values to consumers—and it offers a roadmap for taking a stand. When it comes to speaking out on social issues, PR...
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Communicators view managers as an essential link in messaging efforts
Strengthened relationships with other departments has helped comms pros engage with the workforce and deploy cascade-method messaging, according to the 2021 Communications Benchmark Report. One of the...
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Report: 62% of comms pros faced an ethical challenge in the past year
As the media landscape transforms and rampant misinformation frays social norms, communicators must adhere to a rigorous code of ethics. Here’s what you need to know. As shifting social norms and new...
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Report: Only 8% of PR pitches result in media coverage
The data is a reminder about the tough task facing media relations campaigns, as well as proof the value PR brings to the table. The barrier to entry for media relations is pretty low: All you really...
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As autumn flavors make early appearances, what do customers really want?
The data shows that brands who can ignore a few outspoken naysayers on social media can reap the benefits. Along with the annual rollout of pumpkin spice lattes comes the predictable social media...
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Report: The majority of Americans say declining union membership is bad
The data highlights the potential danger an anti-union message could have for companies looking to solidify their reputation as an employer of choice. In 2021, a heavy-handed anti-union message could...
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Report: How often your competitors post on social media
Is your content calendar meeting the needs of a modern digital audience? Here’s what the experts at Sprout Social say is happening on top platforms. You might have plenty of metrics on hand about how...
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Report: Key factors that are tarnishing tech companies’ reputations
A new report from Ketchum suggests that privacy concerns aren’t the only issue forcing consumers to rethink their relationship with gadgets and games. As the pandemic forces Americans through a massive...
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Report: The words we use to discuss diversity and inclusion
The language choices organizations make speak volumes about their efforts to change systemic injustice and inequality within the PR field, per a new report. Communicators believe that language—the...
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Report: Happiness a key emotion for TikTok content
New research from Semrush highlights what makes content more likely to find viral success on the short video platform. For content to perform well on TikTok, the ability to entertain and delight is...
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Report: Gen Z wants brands to stand up for all—not just the individual
Data from Edelman on what drives trust for young consumers shatters some myths about the sought-after cohort in the economy today. For decades, marketers have primarily focused on the self-interest of...
View ArticleReport: Toxic culture the top reason employees are quitting their jobs
Amid record numbers of workers hitting the bricks, new research shows why they are choosing to look for something new. Employee resignations are still cresting at all-time highs, and PR agency leaders...
View ArticleBlack Americans don’t always see good intentions in Black History Month...
A new study from Digital reveals skepticism about marketing efforts to highlight the Black experience. Black History Month has passed—but brand managers shouldn’t abandon their efforts to celebrate and...
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Pandemic decimates public trust in health care, report says
Edelman’s special investigation of trust in health care shows the deep damage done to institutions by the COVID-19 crisis. After two years of pandemic, public faith in the global health system has...
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Russian invasion of Ukraine offers clear imperative for speed in crisis comms
Two food brands have the same message about ongoing business operations in Russia during wartime. Here’s why one has been much better received. Crisis comms pros know that speed is everything when...
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Getting reporters’ attention the No.1 barrier for media relations
Our recent survey looks at how PR pros see the future of media relations, its value to the business and top challenges. What are the biggest challenges facing media relations professionals in 2022?...
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Benchmark your communications wins — and challenges — for the year
Before taking Ragan’s 5th Annual Benchmark Report, here’s a look back at last year’s most prescient findings. As the cold wind comes calling and OOO replies light up our inboxes, we communicators...
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